JOOSUNG KIM
Case Study · 2024

HUMAN With AI — Exploring Anthropomorphic Interfaces

Research Insights: Effects of AI Anthropomorphism on Learning Experience

Impact
  • Demonstrated that AI interface types affect immersion, cognitive load, and satisfaction differently depending on learner proficiency, providing empirical evidence for adaptive AI learning design.
  • Identified a clear trade-off in human-like AI interfaces — offering higher immersion and satisfaction but also increasing psychological burden, especially for low-proficiency learners.
  • Revealed that simplified, low-burden interfaces are more effective for beginner learners, providing actionable UX insights for personalized AI education platforms.

Role

UX Researcher / Product Designer

Timeline

May – Aug 2024 (3 Months)

Team

1 Researcher

Tools

Figma · Illustrator · Photoshop · SPSS / Excel

Contribution

Led research and design on AI-driven conversation prototypes, focusing on user immersion, cognitive load, and learning satisfaction across different levels of anthropomorphism.

  • Designed and tested four AI interface types (text, animal, avatar, human-like).
  • Conducted quantitative + qualitative analysis with 100 learners.
  • Created adaptive UI prototypes reflecting level-based insights.
01

Overview

This research investigated how different levels of anthropomorphism in AI learning interfaces — from plain text to human-like avatars — shape immersion, cognitive load, and learner satisfaction. The findings inform adaptive UX strategies for AI education platforms.

02

Visual Research

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03

Full Paper

The complete research paper includes methodology, statistical analysis, and design implications across all four AI interface conditions.

View Full Research Paper ↗