Snapcash - Instant NFT Minting Camera Solution
Research Insights: NFT Awareness and Potential
Role
Product Designer
Timeline
May – July 2023 (3 Months)
Team
1 Product Designer
1 backend Dev
1 Product Manager
1 Frontend Dev
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Contribution
As a product design lead, I successfully led the design of a B2C-focused fintech/health app into a user-friendly platform by:
- Managed the design domain from native app (Android, iOS) to responsive web.
- Led communication with developers based on component guide documentation.
- Creating a new design system that improved usability.
1. Project Background
The NFT market has been rapidly expanding, but mainstream adoption remains limited due to high entry barriers. For general users, technical terminology such as Decentralization and Smart contracts is difficult to understand. On top of that, the NFT minting process is often complex and confusing, with unfriendly user experiences. As a result, the widespread adoption of NFTs has been significantly delayed.
Terminology
Hard-to-grasp concepts like Decentralization and Smart contracts
Usability
Complex and confusing minting process & UX
2. Desk Research
20s and 30s users are highly accustomed to taking and sharing photos, and they naturally engage with photo-verification-based missions. However, the concepts of NFTs and blockchain still feel unfamiliar and complicated to many users. Therefore, instead of technical jargon, it is more effective to convey the intuitive experience of “my photo is securely recorded and remains as my ownership.”
3. User Needs / Design goal
Many reward apps rely on advertisements or repetitive behaviors to accumulate points, which lowers user motivation and fails to sustain long-term engagement. In contrast, people in their 20s and 30s are highly accustomed to taking and sharing photos. NFTCAM is designed to provide an intuitive and enjoyable reward experience based on photo verification, making the process more engaging and straightforward.
Pinpoint 01
Hard to feel immediate value because a large number of points is required before rewards.
Solution 01
Provide instant rewards even with small point amounts (e.g., low-value gift cards).
Pinpoint 02
Monotonous participation methods (step counter, ads).
Solution 02
Offer diverse missions such as location-based tasks, challenges, and shopping verification.
Pinpoint 03
Non-intuitive navigation and blockchain-heavy terms create high cognitive load and reduce confidence.
Solution 03
Simplify the verify-and-earn UX; present NFTs in an experience-focused way rather than technical terms.
Pinpoint 04
Users disengage after short-term use because interactions feel repetitive.
Solution 04
Enhancing immediate rewards to maximize short-term engagement motivation.
Service Goal
Securely record photo verification as NFTs and boost motivation with instant rewards.
4. IA & Wireframe
Designed the IA to create an intuitive and efficient flow that guides users seamlessly from photo verification to point accumulation and reward redemption.
*IA & Wireframe for Snapcash app
5. Why NFTCAM?
Simplicity
Minimize steps, make minting as easy as a camera click.
Familiarity
Use patterns users already know (camera UI, reward systems).
Engagement
Add gamification and social feedback loops to keep users active.
6. Design System
The foundation of the Snapcash Design System ensures consistency across layout, spacing, and radius. These guidelines help maintain a unified look and feel throughout the product.
7. Main UI
The main UI was designed to allow users to easily view their reward status and available missions at a glance, check detailed conditions, and take immediate action. By incorporating map-based navigation and a camera verification screen, the location and photo-based participation process was simplified. Compared to conventional reward apps, the 3-step flow — Select Mission → Verify → Earn Reward — enhances intuitiveness and efficiency.
NFT-related functionalities were limited to the admin interface, whereas the user app expressed it simply as “your photos are securely recorded” — reducing the sense of technical complexity and making the experience more approachable.
8. Results
Service Journey and Beyond
After launching the Snapcash app on iOS and Android stores, we validated the flow — from photo verification to point accumulation and reward redemption — with users primarily in their 20s and 30s, confirming the product’s market fit.
App Store & Google Play — Official Launch
Growth Driven by Real Users
Steady downloads and participation since launch (9,000+ records).
Usability Validation
Verified the end-to-end core flow — photo verification → points → reward redemption — and achieved high user satisfaction.
Technical Differentiation
Blockchain-based NFT storage ensures both data integrity and ownership.
Market Fit Confirmed
Addressed 20s–30s needs around ‘photo verification + app-tech’, securing an early user base organically.
Engagement Drivers
A variety of missions—from micro-rewards to long-term challenges—sustain ongoing participation.
Category Diversification
Expanded brand partnerships to diversify the reward categories.
User Base Expansion
Long-term plan to evolve into an app-tech platform and reach a broader audience.
Business Scalability
Long-term tokenomics strategy and Web3 expansion.
